I was asked to create label designs for Pursuit Distilling's line of well spirits (gin, rum and vodka) as well as their line of flavored vodkas. The idea behind the brand is to connect it to the landscape of the Puget Sound, as well as create labels that stand out in low light settings like bars. For the flavored vodkas, I hand drew the flavor notes so that we could create monochromatic labels that spoke to the flavors one would expect from each spirit.
Special consideration also went into making sure that labels were easy to identify and not mix up in low light settings, like behind a bar.
